Why is a brick-and-mortar bookstore better than an on-line one?
Reason #1. You can touch the books before you buy them. While you can preview chapters in many on-line shops, you cannot subject a book to the page 69 test. Nor can you check the index of a non-fiction or reference book to be sure it covers what you want to know, or inspect the quality of the illustrations. When you buy a book you've touched, you need not fear finding anything untoward hidden in its pages nor worry about whether or not it came to you from a 'smoking home.' Finally, there is no way to adequately examine a pop-up book on-line before purchase. Pop-up books must be experienced their corporeal form.
Reason #2. You never know what you'll find in a brick-and-mortar bookstore. Donald Rumsfeld put it best when he said "there are things we don't know we don't know." While browsing a brick-and-mortar store there is no limit to what you might find on the shelves or on a display table. Something you never heard of or never would have considered reading unless you stumbled upon a physical copy you could peruse before purchasing. I found Joan Brady's novel,
The Theory of War, one of my all-time favorite books, on the remainder table at A Clean Well-Lighted Place for Books in San Francisco by chance one rainy afternoon while killing time before the movie started in the theatre next door.
You'll find a lot on-line, in theory all the books in print and most of those out-of-print are available on the internet, but you won't find them unless you're looking for them. Or, unless a publisher pays a website to feature them on the front page or the magical 'you-might-also-like' algorithms suggests them for you. It's only in a brick-and-mortar store that you'll find something you had no intention of looking for and no real interest in until you spotted that one particular book. Like the clerk at The Book and Bean in Truckee, California said to me once, "We don't have the book you want, but we do have the book you need." I found Isaak Walton's,
The Complete Angler (1653) at Tilden Place Books in San Francisco. It remains the only book about how to fish that I've ever read. I loved it.
Reason #3. You won't get fat browsing a brick-and-mortar store. While you won't get enough exercise to burn off many BTU's either, you'll certainly get more than you will sitting in a chair looking at a screen. This does not apply to bookstore/cafes of course. Those will make you fat. Trust me. I know.
Reason #4. You can always find a last minute gift in a brick-and-mortar bookstore. Did you forget today was secretary's day? Does your secretary have a picture of his family riding bicycles in Yosemite on his desk? Your local brick-and-mortar bookstore is sure to have a book on either Yosemite or bicycles. They'll even wrap it free. And they all have gift cards. Or you could buy something on-line that will arrive three days later. Of course you could get an on-line gift card because nothing says "I don't really know enough about you to bother with deciding what to get" the way a gift card does.
(Gift cards are to the 21st century what decorative candles were to the 20th.) Better yet, send an e-card. Nothing says "I totally forgot what today was" like an e-card.
Reason #5. You do not have to pay shipping charges at a brick-and-mortar store. They'll call you when your book arrives, usually less than four days wait which is much better than media mail. Some stores, like Mrs. Dalloway's in Oakland, will deliver to your home if you live nearby.
Reason #6. Your browsing will not be interrupted in a brick-and-mortar store by your significant other, children, parents or pets. This assumes you leave them all at home and have the good sense to turn off your cellphone, which I recommend so you don't have to worry about it interrupting anyone else's browsing.
Reason #7. You can take the kids out for an inexpensive afternoon if your brick-and-mortar store features a play area or author events for children. If you do give in to the little one's demands for impulse purchases you can relax because there is a good chance that it will have some educational value. Reading "James Patterson's" latest Maximum Ride book is still reading.
Reason #8. You may meet the love of your life while browsing in a brick-and-mortar bookstore. It could happen. Even if you're not a character in a Meg Ryan movie. At on-line bookstores you're more likely to meet someone who wants your credit card number.
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Photo by SocioTom taken at a Boston Zombie walk. These are not real zombies. These are people pretending to be zombies. Zombies do not read. |
Reason #9. Finally, your local brick-and-mortar bookstore is much more likely to survive the apocalypse, whatever form it takes, than on-line bookstores are. True, massive earthquakes, Earth-orbit-altering meteor strikes and 2012 type flooding of the world will render this question moot, but smaller scale apocalypses, such as zombie outbreaks,
The Stand like contagions, alien induced electromagnetic pulses, and widespread rioting, all tend to result in downed power lines. Even if parts of the Internet survive such events, the power to run your laptop or iPhone is unlikely to last long. Brick-and-mortar bookstores will not only outlast these end-of-the-world scenarios, they may become a life-saving refuge. The undead do not read and many bookstores now feature guides to combating zombie infestations, most bookstores contain some medical reference books that will help combat contagion, and many have propane powered back-up generators for use after devastating alien induced electromagnetic pulses. In the 1980's I once took shelter inside a bookstore while
police and AIDS activists rioted on Castro Street in San Francisco. It was nice. We all chatted about literature and other riots we'd witnessed until the police gave the all-clear. On-line bookstores will be of little use during a riot.
Today's musing about brick-and-mortar bookstores was inspired by a friend of mine who alerted me to
Save Bookstores! on Saturday, July 25. You can participate no matter where you live. Just go to an actual bookstore and buy something. Brick-and-mortar bookstores are in danger of extinction. There is only one way to save them. If you like Brick-and-mortar bookstores, for browsing or as potential zombie shelters, buy something. You might go to the
Book and Bean in Truckee, or to
Mrs. Dalloway's in Oakland. I'm going to
Bookshop Benicia. Tilden Place Books and
A Clean Well-Lighted Place for Books (Opera Plaza) closed their doors years ago.